Winechain has launched its own NFT platform exclusively for estates producing premium wines. This marketplace is a wine-meets-technology project that has already received more than $1 million in support from esteemed wine estates and other wine enthusiasts. Its goal is to establish direct connections with new generations of wine consumers throughout the world.

Launched in April, the initiative is the work of three founders:

  • Xavier Garambois, former head of Amazon Europe;
  • Guillaume Jourdan, CEO of VitaBella in Paris;
  • Nicolas Mendiharat, CEO of the San Francisco Palate Club.

Winechain intends to launch before the end of 2022 with the issuance of the first wiNeFT (the official Winechain moniker for an NFT), given the incredible traction in recent weeks.