San Martino Vini good and genuine wine tells the story of a family and its great love for the land and grapes. Grapes have been their life for three generations.
Since the 1960s they have been handing down the passion for wine, the care of the vineyards and native grapes, an authentic expression of the land that surrounds the winery, from the Piave River to the Prosecco hills.
From father to son, from Grandfather Luigi Cescon to son Giovanni through grandson Walter, they always believed in nature, in the honest work of man and in the search for a quality that has deep roots in tradition and knows how to innovate, taking the best from technology.
Over the years, the producers enhanced the value of the grapes produced on their fields and, thanks to major investments, from vineyard growers, they have become important winemakers of wines that proudly carry the name of their estate in the world.
The company has recently joined America Awards 2022 and has received 2 Gold Awards and a Silver Award awarded by AmericaWinesPaper.com.
Prosecco DOC “Undici” Extra Dry
Awarded Gold by America Newspaper
Prosecco Treviso DOC Millesimato Extra Dry 2021
Awarded Gold by America Newspaper
Pinot Grigio delle Venezie DOC 2020
Awarded Silver by America Newspaper
In the interview shared below, we gain insights into the winery products;
Question 1: Do you already export to America? If yes, where? If no, what type of importers & distributors are you looking for in America?
Answer : Yes, we already export to America, the United States and Canada.
Currently approximately 10% of our wine is sold in the U.S.A., we operate on the Horeca channel (predominantly restaurants) and supermarkets. We have an agent and we rely on importers. The distribution structure provides that wine can only enter the U.S. market through importers holding import licences, which in turn can only sell to distributors and wholesalers to then reach the end customer. Sales are concentrated mainly in New York and Florida, where we are present above all with our San Martino line, the premium line that includes all our highest quality wines. Prosecco is our product par excellence, produced in the best area and made with careful processing that enhances the floral and fruity aromas and elegant bubbles. It is also available in customised bottles which are very popular.
The San Martino line is also sold in Canada: in Ontario and Quebec. As the marketing of wine is reserved to the Liquor Control Board, we are currently focused on these areas. Each province has the import and distribution monopoly. The procedures and the measures vary from province to province. In order to simplify management and logistics we have begun entering the Canadian market from the areas closest to New York.
Question 2 : What is the most unique and qualitative part of your products, different from competitors?
Answer : The quality of our wines is certainly our main pride. San Martino manages the entire production chain directly from cultivation of vineyards to winemaking and bottling all within our winery. Allowing us to guarantee the goodness of the grapes from the outset and enrich it through careful processing, combining artisan tradition with modern technologies.
Packaging is another element which sets us apart. Our innovative bottling line we can quickly change bottles and labels to create special customised packaging. Instead of normal adhesive labels, we can apply a film to the bottle that adheres perfectly to the glass, following its shape and creating a visual effect of great impact. Moreover, within the San Martino line some bottles dedicated to vintage Prosecco, have a special silhouette resembling the iconic shape of the traditional glass used in the taverns of Veneto : the “goto”. Portraying the strong bond with the territory and the pleasure of enjoying a toast together with friends.
Question 3: When did you start to export your brand worldwide, and what is your development plan for the next years ?
Answer : 2005 marked the beginning of our exporting initiative, today we are present in over 25 countries worldwide, including England, Germany, Austria, Czech Republic, Norway, Holland, Switzerland, France, Belgium, USA, Canada, Australia, Finland, Poland and Romania. The international success of Prosecco initially favoured our entrance in these markets, where we then were able to expand thanks to the excellent quality of our products. We must increase visibility of the San Martino brand to support growth, ensuring that an increasing number of people have the opportunity to try our wines. Implementing strategies to increase brand awareness and to make ourselves known to end customers. Concentrating on portraying our identity and our uniqueness, setting ourselves apart from the competition. For the promotion we will use OCM funds, the Italian national programme supporting the opening of new markets outside the European Union.
To see more of their products, you may visit their website by clicking HERE.
